Advocacy and Communications
As the voice of Ontario's forest industry, the importance of effective communications with stakeholders, Indigenous communities, government, the wider industry, staff, and membership cannot be overstated.
Close to 90 percent of all forests in Ontario are publicly owned. It is therefore vital that the public knows about the state of their asset, understand the state of the industry, learn how sustainable forest management contributes to the province, and understand the direction of government policy as it relates to the industry.
Apart from a wide range of opportunities provided by Provincial and Federal entities, OFIA also represents its member companies by forming partnerships and speaking at various events organized by organizations such as the University of Toronto, the Northwestern Ontario Municipal Association (NOMA), the Federation of Northern Ontario Municipalities (FONOM), the Association of Municipalities of Ontario (AMO), Ontario government pre-budget consultations, and Ontario Professional Foresters Association (OPFA).
Social and Traditional Media
The OFIA uses a variety of communication channels to keep the public informed, including social media platforms, printed articles in newspapers and trade publications, radio, and media coverage on CBC, TVO, and CTV. The OFIA publishes a biannual newsletter and collaborates with stakeholders and Indigenous communities to issue media releases.